Lens Protocol is a decentralized social graph that allows users to own their digital roots and connect with others on the blockchain. With Lens, there is no need for a central authority figure because it is permissionless and composable. This means that anyone can create content without worrying about censorship or approval from a centralized source.
Social media became popular at the beginning of the century with the invention of social networking. This allows users to interact with other people, places, and things online. However, time has shown that major social media platforms have several disadvantages related to centralization. The most likely projects to bring about change are those that are currently in development.
As a result of developing the Lens Protocol, we created a decentralized social graph that users totally own. This gives them back control over their information and links and even provides features to monetize their content.
Lens Protocol was introduced in early 2022 and gained a lot of attention from the blockchain and crypto communities due to its revolutionary social networking product. developed by the well-known Aave team, Lens Protocol addresses some of the major flaws in current social media environments, gaining a loyal following among users who are ready for Web3.
Lens Protocol uses a graph database (GDB) to establish its social graph. In case you don’t know, a GDB is a type of database that uses complex structures called graphs to store data. Graphs are made up of nodes and edges which connect the nodes, and they can be used to show relationships between network members.
In contrast, Lens Protocol’s social graph which is based on smart contracts provides access to data for everyone. This means that not only users and third parties, but even projects wanting to integrate the service have access to it. With a centralized network operator, profiles, content, and connections would be locked up and kept hidden.
Additionally, Lens Protocol’s flexible design allows for customization and the latest features to be implemented while still securing social relationships and user-owned content. This is due to the platform being built on top of Polygon’s eco-friendly proof-of-stake blockchain. Furthermore, cryptocurrency wallets like MetaMask, Gnosis Safe, and Argent are all compatible with Lens Protocol – promoting interoperability across platforms.