Web Design Trends Awaiting in 2023

In the world of web design, user immersion has always been a key factor since the emergence of the web in the mid-1990s. As we move into 2023, we anticipate that this focus on user engagement will be integrated into every aspect of web design. The technology behind web design will enable users to have more control over their online experience, not only in virtual worlds or Web3 but also in everyday interactions with the internet.

With this emphasis on creating more immersive experiences, we’ve identified 3 top trends in web design that are worth keeping an eye on. These range from a resurgence of vintage aesthetics to the use of parallax scrolling and beyond.

• Y2K aesthetic

The early 2000s aesthetic has seen a resurgence in recent years across various industries, including music, fashion, and art. This trend has also extended to the field of web design, where the nostalgia wave, specifically the Y2K aesthetic, is expected to continue gaining popularity. By incorporating elements of the Y2K aesthetic into web design, designers can create a sense of nostalgia and familiarity for site visitors, leading to a deeper engagement and connection with the site. This, in turn, will encourage visitors to immerse themselves in the experience.

• Custom fonts and lettering

With the growing popularity of text-based website designs in recent years, we can expect to see a rise in the use of custom fonts and hand-drawn lettering in 2023. Personalized touches such as custom fonts create a more immersive experience for visitors. Text can be a powerful visual element, and we are seeing an increase in the use of illustrative styles in web design.

A notable example of hand-drawn lettering is the work of Brazilian lettering artist Leandro Assis, whose bright and lively fonts are inspired by cartooning and illustration. To make his work even more striking, Assis has also incorporated animated effects into his lettering. His graphic style has been embraced by clients including Nike, Amazon Music, and RuPaul’s Drag Race.

• Deeper dimensionality

It is yet to be determined if 2023 will mark the breakthrough of the metaverse as a mainstream concept. However, the metaverse has already begun to have an impact on web design through the use of immersive techniques such as animations, full-page effects, and multi-layered illustrations. One of the leading techniques being used is 3D illustrations and Claymorphism, which is a combination of inner and outer shadows to create a soft, 3D effect.

Innovative designers are taking this a step further by incorporating a 3D visual experience throughout their websites, as seen in the work of Redis Agency. Claymorphism in particular creates a unique dynamic experience with tactile illustrations that feel more tangible. A great example of this is Guuulp!, a 3D illustration collection of Claymorphism-inspired figures and objects from LS Graphics. As this trend continues to gain popularity, we can expect to see more designers incorporating claymation-inspired designs in their works in 2023.